PRE-TESTING MODULE 
Using Technology in Research
Ad-Blurb
Movie-Blurb
Program-Blurb
SEPARATE MODULES
Using Technology in Research
Three measures collaborated with Research questions
Gaze plot – point of internet/ eye tracking technology
Brain mapping - EEG technology
Facial mapping / Facial tracking technology
Benchmarked With
The Flow
Pre-Exposure
Brand Measure- Imagery
- Intention to try
Exposure
Clutter Display- Non-Verbal Tracking
- Point of Interest
- Brainwave Mapping
- Facial Mapping
Post-Exposure
- Stated
Memorability- Like / Dislike
- Persuation
- Message takeout
- Brand Measures
- Imagery
- Intention to try
Pre-Exposure
- Category Purchase Behavior
- Category Consumption Behavior
- Other Profiling Information
Pre-Exposure
- Brand Measure
- Imagery
- Intention to try
Exposure
- Clutter Display
- Non-Verbal Tracking
- Point of Interest
- Brainwave Mapping
- Facial Mapping
Post-Exposure
- Stated
- Memorability
- Like / Dislike
- Persuation
- Message takeout
- Brand Measures
- Imagery
- Intention to try
Pre-Exposure
- Category Purchase Behavior
- Category Consumption Behavior
- Other Profiling Information
ADVANTAGES OF BlurB:
- Combine stated with non-verbal measure
- Provide one solution
- First of its kind
ADVANTAGES OF BLURB:
- Combine stated with non-verbal measure
- Provide one solution
- First of its kind