celebrity endorsement
Does your band need a celebrity? Which celebrity fits your brand?
Celebrand is a time tested attempt to put science and research behind Celebrity Endorsements
It takes into accounts critical parameters and derive a single score for each celebrity called “CBS-CeleBrand Score”
This is derived by using customized weights for each parameter.
SOCIAL SCORE
0
%
Captures through social media analytics the celebrity’s social media sentiment.
FAME SCORE
0
%
A combination of recognition of and likeability towards the celebrity.
PERCEPTION SCORE
0
%
Catures association of celebrities using 20+ perception attributes.
CONVINCING SCORE
0
%
Defines the celebrity’s effectiveness in convincing a consumer to buy a brand.
VULNERABILITY SCORE
0
%
Negative scoring -expresses the viewers throughts on the celebrity’s Vulnerability… considering the number of brands endorsed by them